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  • Open houses have long been one of the main methods of creating real estate sales, but some are beginning to believe that they are no longer affective. In a recent survey that was conducted by Texas A&M University, many people stated that the open houses may still be beneficial to the real estate agent as a way of creating contacts, they are no longer effective for the seller.

    This survey, which questioned a number of real estate agents around the country, resulted in 97% of these people saying that they had recently held an open house, but only 41% of these people saying that they believed it would help in the sale of that particular house. While 32% believed that the open house would attract potential buyers of the home, nearly 75% believed that it would be more likely to sell a different home and 62% said that the majority of people who attend an open house are not serious about buying a home anyway.

    Despite the fact that agents do not believe that open houses help the sale of that house, it can still be a benefit for a good agent because it creates a scenario where the agent can create contact with other people who are willing to sell in the area and even to sign these people to exclusive contracts at the event. About 55% of realtors believe that open houses are an excellent manner of creating new listings for themselves in the future.

    There are a number of home security issues involved with open houses that must be considered by agents. In fact, many agents will no long hold them because they must be on-site for the entire time to keep an eye on people. There is no way of knowing why a person is at a house and realtors are very wary of creating a problem for the seller.

    Open houses are increasingly being considered a waste of time by real estate agents and they are beginning to believe that they are better off ignoring them completely. Sellers are also beginning to agree with this, as they would rather spend their weekends relaxing than spending them outside of their home due to an open house. If you are unsure about whether or not to have one, speak to your realtor about what the benefits will be and then decide on a course of action.

    Another reason why open houses are falling in popularity is that there are so many other marketing options available. This includes things like the internet, television, radio, and yard signs, so there is no shortage of alternative marketing techniques. Basically, if you are selling your home, you no longer need to rely on open houses because there are so many different ways of getting your property out there.



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